A production pipeline that takes a 'demo request' email, qualifies it against an ICP rubric, enriches from LinkedIn, books a Cal.com slot in the prospect's timezone, and sends a personalized prep doc 24h before the call — all before a human touches the lead. The full Make scenario, the actual Operator instruction set, the ICP rubric, the prep doc prompt, and the three failure modes that have actually cost me time. ⚠️ Operator UI may shift; the framework stays.
The Make.com scenario blueprint I've used for 9 months to turn one pillar post into 12 native variants for LinkedIn, X, IG, YouTube, Newsletter and Reddit — modules, prompts, costs, and the three things that break.
The actual Make.com scenario I have run every Monday for 11 months across 6 competitor accounts — pulls Meta Ad Library, sends creatives to Gemini 2.5 Flash, classifies hook style / format / offer type, writes structured rows into Airtable. Module-by-module, the exact Gemini prompt, the $0.012-per-run cost, and the three things that broke in month one.
