Marketing

41 articles · page 1 / 4 · showing 1–12

Anomaly Detection for Marketing Dashboards: Gemini + Slack Alerts on CAC Spikes
Marketing

Anomaly Detection for Marketing Dashboards: Gemini + Slack Alerts on CAC Spikes

Most marketing teams learn their CAC doubled on Tuesday by reading the Monday dashboard next week. The 90-day pipeline that catches it within hours: GA4 + Meta + Google Ads into a Sheet, nightly Gemini call with a 14-day baseline and a name-the-cause prompt, red/yellow severity to Slack. Includes the actual prompt, the n8n JSON, and a real Tuesday alert.

Funnel Drop-Off Diagnosis: Find the Leak in 7 Steps (Claude + GA4)
Marketing

Funnel Drop-Off Diagnosis: Find the Leak in 7 Steps (Claude + GA4)

Most teams look at a funnel chart, see a drop, and start guessing. This is the 7-step diagnostic I run whenever a funnel underperforms — built around GA4 Funnel Exploration plus a Claude prompt that does the cross-segmentation in minutes. By step 7 you'll have a testable hypothesis, not a vibe.

Deliverability Winter Playbook: Survive Nov-Jan When Gmail + Yahoo Tighten
Marketing

Deliverability Winter Playbook: Survive Nov-Jan When Gmail + Yahoo Tighten

A Nov-Dec-Jan deliverability playbook for the 2025-2026 winter window: the November 2025 Gmail enforcement shift to permanent 550 rejections, the three-provider authentication floor (Gmail + Yahoo + Outlook), the monthly cadence for hardening, surviving, and rebuilding, and the mistakes that quietly cost senders their lists.

Marketing Mix Model in a Spreadsheet: 4 Channels, Adstock Decay, ChatGPT-Written Formulas
Marketing

Marketing Mix Model in a Spreadsheet: 4 Channels, Adstock Decay, ChatGPT-Written Formulas

You can build a real 4-channel MMM (Marketing Mix Model, 营销组合模型) in a Google Sheet in one afternoon — no Python, no data engineer, no $40K vendor. I walked a DTC client through it last quarter. The build took 3 hours, the adstock decay curves are written by ChatGPT, and the sensitivity test exposed a $14K/month waste nobody had spotted.

30 TikTok Scripts From G2 / Trustpilot / Amazon Reviews (Claude)
Marketing

30 TikTok Scripts From G2 / Trustpilot / Amazon Reviews (Claude)

A 4-step workflow that pulls 200+ real customer reviews from G2/Trustpilot/Capterra/Amazon, has Claude extract the recurring pain points in the customers' own words, then generates 30 short TikTok scripts from those pain points — pick the 8 that hit, ship those.