Google AI Overviews, ChatGPT Search, and Perplexity are reshaping where organic traffic comes from. Data, analysis, and 4 practical strategies to adapt before your traffic disappears.
GEO (Generative Engine Optimization) is the new frontier for search visibility. Learn how AI engines cite sources, why traditional SEO logic doesn't apply, and 5 practical strategies to get your brand cited by ChatGPT, Perplexity, and DeepSeek.
From keyword research to content optimization, technical SEO to AI search (GEO) — 6 practical ways AI transforms your SEO workflow, with real tools and prompts.
Hundreds of sites already mention your brand by name. Almost none of them link to you. I pull 200 unlinked mentions a week from Ahrefs Content Explorer, let Claude triage + draft a personalized 3-sentence email for each, and ship 40 new backlinks a month without writing a single new piece of content.
A real funnel that turned 2,400 candidate keywords into 87 ranked targets — 22 of them top-10 within four months. The five filters, the Gemini classification prompt with explicit JSON output, the funnel math (2,400 → 480 → 280 → 140 → 100 → 87), and why trusting KD score alone is the most common way to waste six months.
A 4-step workflow that turns a B2B SaaS sitemap into a hub map, pillar/spoke gap list, and an internal-link scoring matrix — using Claude's long context. The actual prompts, the actual JSON, the actual 60-day result.
A real-world, repeatable 4-stage diagnostic that uses Claude to triage post-update traffic drops — intent match, E-E-A-T gaps, content quality vs. the SERP, and internal linking. Includes the prioritization matrix, the actual prompt, and a worked example from a December 2025 hit.
Build a 30-city × 5-section spreadsheet, hand-fill four of the five columns with verified local data, and let Claude only write the intro paragraph per row — no spintax, no template fills, no hallucinated landmarks.
The hard part of broken backlink recovery isn't finding them — Ahrefs hands you the list. The hard part is matching 1,200 dead URLs to live pages without inventing redirects to 404s. A 3-step workflow using Ahrefs exports and Claude batch-classification.
A 4-step workflow that exports Ahrefs' Broken Backlinks report, batch-classifies each dead URL by topic with Claude, and maps it to the closest live page or a fresh 301 redirect — recovering link equity without a developer.
A reproducible workflow: run a 50K-URL Screaming Frog crawl, dump every relevant tab as CSVs, hand the folder to Claude Code, and get a priority-scored fix list developers can split into Jira tickets by Monday.
A real workflow: pull 1,247 Ahrefs on-page issues, batch them through Claude, ship 50 fixes back to the CMS via Google Sheet. Four tools, two afternoons, no developer.
