Google's second E in E-E-A-T is not a softer version of expertise — it is the deciding factor in 2025. A practical look at why credential-stacking no longer moves rankings, and what actually does.
Google AI Overviews now appear in roughly 15% of searches and serve 1.5 billion users monthly — eating clicks from #1 rankings. Here's a 7-step playbook to get cited, not just ranked, in 2025.
