Most lead scoring projects die in week three. The 30-minute version that actually ships: 5 dimensions, a one-paragraph rubric, and one =AI() formula in Google Sheets powered by Gemini. Sales filters by green, you re-score weekly.
Pull 12 months of Klaviyo orders, score every customer on Recency/Frequency/Monetary, and use one ChatGPT prompt to label 20 named RFM segments with a single campaign angle each. Includes the actual segment table, the prompt, and the four watch-outs most teams miss.
A 5-minute HubSpot workflow that turns Predictive Lead Scoring into a churn detector — flag 1,000+ high-risk contacts, generate personalized winback angles via ChatGPT, and trigger Breeze-powered actions.
A working Make.com scenario that turns a raw form submission into a routed, scored, sales-ready lead in under 90 seconds — using Gemini as the decision brain and four sub-agents to do the busywork.
A 5-step workflow that turns OpenAI Operator into a 24/7 lead-enrichment agent — opening LinkedIn profiles, extracting job and company data, and writing it back into your CRM while you sleep. Includes the honest limits: rate limits, hit-or-miss emails, and the $200/month math.
