How I turn a single 30-minute prospect call into three landing-page variants — each one built around a real objection — and split the traffic to find the winner. The exact prompts, the variant matrix, and the A/B math I use.
A 5-step, sprint-based playbook for refreshing a large content archive with Claude and Google Search Console — built around three measurement gates that keep you out of Helpful Content trouble.
The exact three-notebook NotebookLM setup I use to turn five 45-minute customer interviews into a dozen distinct case-study angles — and the writing pass that keeps the customer's voice intact.
The Make.com scenario blueprint I've used for 9 months to turn one pillar post into 12 native variants for LinkedIn, X, IG, YouTube, Newsletter and Reddit — modules, prompts, costs, and the three things that break.
A four-move structure (Scene, Mechanism, Wager, Limits) that separates a thought-leadership post engineered to be remembered from one engineered to be liked — and a self-test for catching the slop in your own drafts.
A 6-stage workflow that takes a 30-page B2B lead-gen whitepaper from blank doc to gated PDF in 2–3 days. Where Claude Opus 4.6 does the work, where NotebookLM does the work, and 5 traps that will waste your time if you skip them.
The exact workflow I use to turn a raw customer interview into a published case study — transcription, extraction, draft, and quote verification — with AI doing the heavy lifting.
The exact 4-part prompt I use to draft a press release journalists don't delete in 3 seconds — covering the 5 Ws, inverted pyramid, anti-hype rules, and the editor pass that turns AI output into a real pitch.
A 12-module Make.com scenario that pulls Google Search Console data, filters to striking-distance queries, hands them to ChatGPT, and drops finished content briefs into Notion every Monday — the practical how-to I wish I'd had a year ago.
Most influencer briefs are 6 pages of corporate throat-clearing that creators skim in 90 seconds and ignore. Here's the exact Claude prompt, the 5 inputs you need, and the 1-page template that gets 100% brief-completion on mid-tier campaigns.
The exact four-step pipeline I run on every podcast interview — clean recording, Otter transcription, a Claude prompt for show notes, and separate prompts for LinkedIn and Twitter. Time from raw audio to three published assets: about 90 minutes.
A practical 90-minute workflow for atomizing one long-form post into 12 platform-native social posts — LinkedIn, X, Instagram, TikTok, Reddit, newsletter — with the exact 12-post map I shipped this month.
